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California Salmon
Council
The California Salmon Council was formed in 1989 to represent
the marketing interests of the state's commercial salmon fishermen.
The Council's goal is to create consumer awareness and marketplace
demand for California King Salmon®
Council Mission Statement
The California Salmon Council, in cooperation
with industry and government, will actively pursue efforts to
develop, maintain and expand domestic and international markets
at profitable levels, for California King Salmon and salmon products.
GOALS
- Promote, advertise and educate to consumers, food service
and retail outlets the positive attributes salmon contributes
to public health and nutrition.
- Communicate with the media to enhance the image of California
King Salmon.
- Enable the California salmon fishery to purchase, where there
are willing sellers, the allocation rights to harvest salmon.
- To continuously seek voluntary methods to improve
product quality and provide technical information to the industry,
media and end-users.
- To effectively communicate the actions
of the California Salmon Council with interested individuals
and organizations.
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