Research

Becoming involved with the campaign taps into huge brand awareness and proven success with the "California Grown" logo. Not only have growers, chefs, and retailers noticed a difference by using the blue license plate, the advertising has been constantly improving consumers' knowledge of the program. Research has been done statewide periodically since the start of the program to ensure that marketing decisions were focused on generating beneficial results.

Some of those results include the following statistics:

• Sales of California grown agricultural products have increased 7.1% in the state since the inception of the "California Grown" Campaign - that's $897 million in increased sales!
• 68% of viewers recall the main message of the advertising - that buying California grown products helps the state's economy
• Those aware of the commercials are twice as likely to be buying more California grown products than they were "six months ago".
• 43% of consumers say that it is extremely or very important to buy California grown products (up from 30% compared to the California Grown benchmark study)