The “California Grown” campaign will have a new product to feature in 2004 – California olives. The California Olive Committee (COC) has joined the Buy California Marketing Agreement (BCMA), the enti...

SACRAMENTO, Calif. – Buying products that are California grown is increasingly important to all Californians, but particularly to women and Hispanics, according to a recent statewide study released to...

SACRAMENTO, Calif. – Newly created “California Grown” tags – known as bottleneckers – recently began appearing on selected bottles of California wine sold at two major grocery chains in Northern Calif...

SACRAMENTO, Calif. (August 26, 2003) – Can one barbecue substantially impact California’s economy? According to an economic impact report released today, the answer is yes.

In fact, if all Cal...

SACRAMENTO, Calif. (July 31, 2003) – In a statewide economic impact study released today, findings reveal that relatively minor shifts in Californians’ purchasing decisions have a major impact ...